PRIVACY STATEMENT
1) Introduction and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Martin Theiler, Ledforliving, Johann Joseph Fuxgasse 28a Top 1, 8200 Gleisdorf, Austria, Tel.:
+43 6766535277, email:
theiler@ledforliving.at. The person responsible for processing personal data is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data.
2) Data collection when you visit our website
2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be concrete evidence of illegal use. 2.2 This website uses SSL or TLS encryption for security reasons and to protect the transfer of personal data and other confidential content (e.g. orders or inquiries to the person responsible). You can recognize an encrypted connection by the string “https://” and the lock icon in your browser line. 3) Cookies In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), and in some cases these cookies remain on your device for a longer period of time and make it possible to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the cookie settings overview of your web browser.
Insofar as personal data is also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either to execute the contract, in accordance with Art. 6 para. 1 lit. a GDPR if consent has been given or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed when cookies are set and decide individually whether to accept them or can exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contact
When you contact us (e.g. via contact form or e-mail), personal data will be processed — exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been finally clarified
and provided that there are no legal storage requirements to the contrary.
5) Use of customer data for direct marketing
5.1 Subscription to our email newsletter
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to be able to contact you personally. For sending newsletters, we use the so-called double opt-in procedure, which ensures that you only receive newsletters when you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address
By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 (1) (a) GDPR. In doing so, we save your IP address entered by the Internet Service Provider (ISP) and the date and time of registration so that we can trace any possible misuse of your e-mail address at a later date. The data we collect when signing up for the newsletter is used strictly for a specific purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After you have unsubscribed, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we have a further
We reserve the right to use data, which is permitted by law and which we will inform you about in this statement.
5.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for goods or services similar to those you have already purchased from our range of products by e-mail. In accordance with Section 7 (3) UWG, we do not have to obtain any separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct marketing in accordance with Art. 6 para. 1 lit. f DSGVO. If you have initially objected to the use of your email address for this purpose, we will not send you an email.
You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the person responsible named at the beginning. For this, you will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.
5.3 Quentn
Our e-mail newsletters are sent by this provider: Quentn.com GmbH, Friedrich-Ebert-Straße 51, 14469 Potsdam, Germany
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when you signed up for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f DSGVO so that they can send the newsletter on our behalf.
Subject to your express consent in accordance with Article 6 (1) (a) GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not combined with other data sets.
You can withdraw your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits transfer to third parties.
6) Data processing for order processing
6.1 Transmission of image files by email for order processing
On our website, we offer customers the option of ordering the personalization of products by sending image files via email. The submitted image motif is used as a template for personalizing the selected product.
Using the email address provided on the website, the customer can send us one or more image files from the memory of the device used. We then collect, store and use the files transmitted in this way exclusively to produce the personalized product in accordance with the respective service description on our website. If the submitted
Image files for the production and processing of
If orders are forwarded to special service providers, you will be explicitly informed of this in the following paragraphs. There will be no further transfer. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned take place
exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.
After the order has been completed, the transmitted image files are automatically and completely deleted.
6.2 Transmission of image files for order processing via upload function
On our website, we offer customers the option of ordering the personalization of products by submitting image files via an upload function. The submitted image motif is used as a template for personalizing the selected product.
Using the upload form on the website, the customer can send us one or more image files from the memory of the device used directly via automated, encrypted data transfer. We then collect, store and use the transmitted files exclusively to produce the personalized product in accordance with the respective service description on our website. If the image files submitted to make and process the order are sent to
If special service providers are passed on, you will be explicitly informed of this in the following paragraphs. There will be no further transfer. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned take place
exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.
After the order has been completed, the transmitted image files are automatically and completely deleted.
6.3 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the contracted transport company and the contracted bank in accordance with Article 6 (1) (b) GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details (name, address, email address) provided by you when ordering in order to personally inform you, as part of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR, by appropriate means of communication (such as by post or email) about upcoming updates within the period provided for by law. Your contact details will
used strictly for notifications about updates owed by us and processed by us for this purpose only to the extent necessary for the respective information.
To process your order, we also work with the following service provider (s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
7) Google Analytics 4 web analysis services
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is abbreviated by the last digits by Google to rule out a direct link to a person.
The information is transferred to Google servers and further processed there. Transmissions to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and Internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be combined with other data from Google. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
Further legal information about Google Analytics 4 can be found at
https://policies.google.com/privacy?hl=de&gl=de and under
https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be attributed to a specific person and is deleted after storage for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to use Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can turn off the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link:
https://support.google.com/analytics/answer/7532985?hl=de UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 (1) (a) GDPR, have set up an account on this website and log in with this account on various devices,
Your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8) Retargeting/Remarketing and Conversion Tracking MetaPixel with advanced data reconciliation
Within our online offering, we use the “Meta Pixel” service from the following provider in extended data reconciliation mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”)
If a user clicks on an ad placed by us on Facebook or Instagram, “Meta Pixel” is used to add a parameter to the URL of our linked page. This URL parameter is then entered in the user's browser after being redirected by a cookie set by our linked site itself. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during transactions such as transactions, account logins or registrations (extended data reconciliation). The cookie is then read and enables the data, including specific customer data, to Meta.
We use “Meta Pixel” with extended data matching to make our advertisements (so-called “ads”) on Facebook and/or Instagram more effective and to ensure that they match the interests of users or have certain characteristics (e.g. interests in specific topics or products, which are determined on the basis of the websites visited), which we transmit to Meta (so-called “Custom Audiences”).
We also analyze the effectiveness of our ads by tracking whether users click on a
Advertisements were redirected to our website (conversion). Compared to the standard version of “Meta Pixel,” the advanced data reconciliation feature helps us to better measure the effectiveness of our advertising campaigns by recording more associated conversions.
All submitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta uses the data for its own advertising purposes in accordance with Meta's data usage guidelines (
https://www.facebook.com/about/privacy/) can use. The data can enable Meta and its partners to place ads on and off Facebook.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transmitted to Meta Platforms Inc. servers in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9) Page functionalities
9.1 Integration of the Instagram feed via Flockler
On our website, we use the services of Flockler Oy, Rautatienkatu 21 B, 33100, Tampere, Finland to display thumbnails of our Instagram profile. This uses cookies, i.e. small text files that are stored locally in the cache of your Internet browser.
The widget connects to Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Instagram”) servers when visitors visit our website. This gives Instagram certain browser information, including your IP address. In individual cases, a transfer to Meta Platforms Inc. servers based in the USA is also possible.
Data can also be transferred to: Flockler Commerce, Inc., 1201 W Peachtree St NW Ste 2625 #36051, Atlanta, GA 30309, USA
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
For the transfer of data to the USA, the provider invokes standard contractual clauses issued by the European Commission, which are intended to ensure compliance with the European level of data protection.
9.2 Facebook plug-ins
Our website uses social network plug-ins from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.
This integration ensures that when you visit a page on our website that contains such plugins, no connection is yet established with the provider's servers.
Only when you activate the plugins and thus give your consent to the transfer of data in accordance with Article 6 (1) (a) GDPR, does your browser establish a direct connection to the provider's servers. Irrespective of logging into an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser and your page history is transmitted to the provider and, if necessary, further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins is also published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.
Data can also be transferred to: Meta Platforms Inc., USA
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9.3 Instagram plugins
Our website uses social network plug-ins from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
These plugins enable direct interactions with content on the social network.
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.
This integration ensures that when you visit a page on our website that contains such plugins, no connection is yet established with the provider's servers.
Only when you activate the plugins and thus give your consent to the transfer of data in accordance with Article 6 (1) (a) GDPR, does your browser establish a direct connection to the provider's servers. Irrespective of logging into an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser and your page history is transmitted to the provider and, if necessary, further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins is also published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.
Data can also be transferred: Meta Platforms Inc., USA
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9.4 LinkedIn plugins
Our website uses social network plug-ins from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.
This integration ensures that when you visit a page on our website that contains such plugins, no connection is yet established with the provider's servers.
Only when you activate the plugins and thus give your consent to the transfer of data in accordance with Article 6 (1) (a) GDPR, does your browser establish a direct connection to the provider's servers. Irrespective of logging into an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser and your page history is transmitted to the provider and, if necessary, further processed there. If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins is also published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.
Data can also be transferred to: LinkedIn Inc., USA
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For the transfer of data to the USA, the provider invokes standard contractual clauses issued by the European Commission, which are intended to ensure compliance with the European level of data protection.
9.5 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data can also be transmitted to: Google LLC., USA
When you visit a page on our website that contains such a plugin, your browser creates a direct connection to the provider's servers to load the plugin. This involves transmitting certain information, including your IP address, to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not want to be associated with your account, you must log out before pressing the play button.
All of the above mentioned processing, in particular the setting of cookies to read information on the device used, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9.6 Microsoft Teams
We use this provider to conduct online meetings, video conferences and/or webinars: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
The provider processes various types of data, although the scope of the processed data depends on which data you provide before or during participation in an online meeting, a video conference or a webinar. Your data is processed as a communication participant and stored on the provider's servers. In particular, this may include your login details (name, email address, telephone number (optional) and password) and session data (topic, subscriber IP address, device information, description (optional)).
In addition, video and audio contributions from participants as well as voice inputs in chats can be processed.
For the processing of personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future.
In addition, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in the effective conduct of the online meeting, webinar or video conference in accordance with Article 6 (1) (f) GDPR.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9.7 Zoom
We use this provider to conduct online meetings, video conferences and/or webinars: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA
The provider processes various types of data, although the scope of the processed data depends on which data you provide before or during participation in an online meeting, a video conference or a webinar. Your data is processed as a communication participant and stored on the provider's servers. In particular, this may include your login details (name, email address, telephone number (optional) and password) and session data (topic, subscriber IP address, device information, description (optional)).
In addition, video and audio contributions from participants as well as voice inputs in chats can be processed.
For the processing of personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future.
In addition, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in the effective conduct of the online meeting, webinar or video conference in accordance with Article 6 (1) (f) GDPR.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10) Tools and miscellaneous
— FastBill
To do bookkeeping, we use the cloud-based accounting software service from the following provider: FastBill GmbH, Taunustor 1, 60310 Frankfurt am Main, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically enter invoices, match the transactions and create financial accounting from them in a partially automated process.
If personal data is also processed in this process, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in efficiently organising and documenting our business transactions.
11) Rights of the person concerned
11.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, with reference to the stated legal basis for the respective exercise requirements:
right to information in accordance with Art. 15 GDPR;
right to rectification in accordance with Article 16 GDPR;
right to deletion in accordance with Art. 17 GDPR;
right to restrict processing in accordance with Article 18 GDPR;
right to information in accordance with Art. 19 GDPR;
right to data portability in accordance with Art. 20 GDPR;
right to withdraw consents granted in accordance with Article 7 (3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.
11.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Duration of storage of personal data The duration of storage of personal data is based on the respective legal basis, the purpose of processing and — if applicable — also on the basis of the respective legal retention period (e.g. commercial and tax retention periods).
When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.
If there are legal storage periods for data that are processed within the framework of legal or transactional obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer subject to
Contract fulfilment or contract initiation are necessary and/or there is no continued legitimate interest on our part in continuing to store it.
When processing personal data on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (1) GDPR, unless we can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. Both processing of personal data for direct marketing purposes on the basis of Article 6 (1) (f) GDPR will be stored until you exercise your right of objection in accordance with Article 21 (2) GDPR.
Unless otherwise stated in the other information in this statement about specific processing situations,
In addition, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.