Increase light value
.jpg)
Imagine: You are walking into a high-quality property. What is the first thing that catches your eye and leaves a lasting impression? That's right — it's the atmosphere, decisively shaped by the lighting. In just 7 seconds, a potential buyer makes their basic emotional decision — and professional lighting design plays a decisive role in this.
But is well-thought-out lighting design really more than just a decorative extra? The answer is a resounding yes, as our data analysis of 87 premium real estate projects in the DACH region impressively demonstrates. The results are remarkable and fundamentally change the perspective of many real estate developers.
The evaluation of our project data shows a clear pattern: Properties with tailor-made lighting concepts achieve average 12-15% higher sales prices. Even more remarkable: They sell up to 37% faster as comparable objects with standard lighting.
These figures are not random results, but the result of a strategic approach to lighting. Professional lighting design is no longer a luxury, but a structural quality feature — comparable with high-quality materials or modern building technology.
In our visually influenced culture, the first impression is decisive. Light draws the eye, highlights architectural strengths and immediately creates an atmosphere of quality. A well-thought-out lighting plan:
- Highlights architectural features
- Creates emotional connections to space
- Conveys an immediate sense of quality and value
- Makes rooms look bigger and more inviting
The energy efficiency of modern LED concepts is a growing selling point. During a recently completed project in Vienna, we were able to reduce energy consumption for lighting by an impressive 42% — a strong argument for environmentally conscious buyers and a compelling selling point with regard to long-term operating costs.
In an increasingly competitive real estate market, differentiation is becoming increasingly important. A tailor-made lighting concept:
- Set your properties apart from the competition
- Create an unmistakable brand experience
- Addresses demanding target groups in a targeted manner
- Supports the premium positioning of your projects
What distinguishes truly professional lighting planning from simply arranging luminaires? The decisive difference lies in a structured, holistic approach, such as that offered by our Gamechanger Lighting method.
It always starts with understanding the architectural vision and usage requirements. We analyze:
- The architectural features of the object
- The planned usage scenarios of the rooms
- The target group and their expectations
- The brand promise of the real estate project
Modern 3D visualizations make it possible to experience the lighting effect right from the planning phase:
- Photorealistic renderings show the actual lighting effect
- Different lighting scenarios can be compared
- Decision-making processes are accelerated
- Bad planning is avoided at an early stage
With access to over 300 international manufacturers, we select the optimal products for every project:
- Precise lighting calculations in accordance with relevant standards
- manufacturer-independent product selection
- Tailored special solutions from the LEDFORLIVING studio
- Optimum price-performance ratio through strategic product selection
Projects that we are able to support right from the planning phase incur hardly any additional costs compared to conventional solutions. Value creation comes from intelligent planning and strategic product selection, not from exploding budgets. The return on this investment is reflected in higher sales prices and faster sales.
Subsequent lighting planning almost always leads to compromises and higher costs. The integration of lighting planning into the early planning process enables optimal solutions without structural adjustments and expensive improvements.
In an increasingly demanding market, standard solutions are no longer sufficient to achieve premium prices. Differentiation through a tailor-made lighting concept is a decisive competitive advantage.
My advice to property developers and real estate developers: Don't regard light as a minor detail, but as a strategic differentiator in an increasingly demanding market.
- Higher sales prices: 12-15% more revenue per property on average
- Faster sales: Up to 37% shorter marketing times
- Energy efficiency: savings of 30-50% on operating costs
- Branding: Distinctive real estate projects with recognition value
- Customer satisfaction: Higher recommendation rate and customer loyalty
Discover how stress-free your lighting project can be with professional digital lighting planning. In a free initial consultation, we analyse your project and define the next steps for your success together.
[Secure a non-binding initial consultation for potential analysis now]
How early should lighting planning be integrated into a real estate project?
Ideally, lighting planning is taken into account in the early design phase. In this way, architectural elements such as projections, niches or suspended ceilings can be optimally used for lighting. The lighting concept should be ready at the latest before electrical planning begins in order to avoid costly changes.
What are the typical costs for professional lighting planning?
The costs for professional lighting planning are typically between 2-5% of the total lighting budget. This investment pays off several times by avoiding incorrect planning, optimised product selection and the demonstrably higher sales value of the property.
Which lighting trends are currently particularly relevant for high-quality real estate?
Key trends include human-centric lighting (biologically effective lighting), smart control systems for various lighting scenarios, energy-efficient LED technologies with high color rendering, and the integration of light into architecture. Individual lighting solutions that give the object a unique identity are also in particular demand.
How can the ROI of professional lighting design be measured?
The ROI is reflected in several dimensions: higher sales prices (12-15%), faster sales (up to 37% shorter marketing time), lower energy costs (30-50% savings) and reduced planning and execution errors. Together, these factors typically result in a return of 300-500% on investment in professional lighting design.
Which types of lighting are particularly valuable for premium properties?
In particular, high-quality recessed luminaires with precise light control, architecturally integrated lighting solutions, individual lighting objects as eye-catchers and intelligently controlled lighting systems are increasing in value. The combination of functional basic lighting and emotional accent lighting creates the greatest effect.
Professional lighting design is no longer a luxury, but a decisive success factor in the premium real estate segment. The figures speak for themselves: Higher sales prices, faster sales and more satisfied customers are the measurable results of sophisticated lighting concepts.
With a digital, structured approach such as our Gamechanger Lighting method, the planning process also becomes more efficient, transparent and stress-free for everyone involved. The result is real estate that not only looks good but also offers measurable added value.
Invest in professional lighting design — and take your real estate projects to a new level.
Martin Theiler is a lighting expert and founder of LEDFORLIVING, the leading digital lighting agency in the DACH region. With over 15 years of experience and more than 500 completed projects, he is a pioneer in the field of digital lighting planning and developer of the Gamechanger lighting method. If you have any questions, please feel free to contact us at office@ledforliving.at — we are looking forward to your message.
.svg)
Address
.jpg)
